Read James Collins "Built to Last " a man does not forget his book mentioned in the book "evergreen " recipe : entrepreneurs and managers should be made ​​instead of timekeeping bell man who focus on profits above pursue, preserve the core and stimulate progress, audacious goals, choose a strong elimination of the weak evolution , never good enough , the starting point of the end ( emphasis endless ) . If you carefully analyze these "evergreen " principle , you will find these principles are built on a foundation that responsibility is to entrepreneurs and managers to focus on more than just the immediate value the long-term responsibility, entrepreneurs and managers the goal is not only the pursuit of material wealth, but also to the creative spirit of responsibility !

People can not help but ask: Is there a secret to allow enterprises Everlasting ? We look a few years ago, the real news:

Wuhan Poyang Street built in 1917, six -story building , the building was designed by a British architectural design firm . 20th century, this name " Jingming Building" in the long years spent building a 80 one day after the Spring and Autumn , its designers are separated by thousands of miles, to the building's owners sent a letter . Letter told: Jingming Building oriented design firm in 1917 , the design life of 80 years , has been extended service , please pay attention to the owners .

80 years ago, built houses , not to mention the designer , and even then there will not be a construction workers alive , right ? Yet there still has to worry about the safety of its people ! This is the responsibility of the role played by the design of the batch of staff to shoulder responsibility , and who later passed from generation to generation . Far away in such a small building exotic , and always someone responsible for it , can do it is really impressive.

This responsibility is to ensure product quality and reputation of the best protection. Everlasting is making the power source.

Responsibility is to enable organizations to maintain the correct strategic choices compass . Strategic thinking does not ensure that entrepreneurs and managers at a critical time to grasp the right strategic orientation in achieving strategic goals in the process , an enterprise will encounter a variety of temptations , like Odysseus face "sea demon voice " ; an enterprise will encounter many unexpected difficulties and setbacks , like battlefield commanders face a sudden change in the environment. American famous military strategist Bradley said , according to the starlight instead of the light emitted by passing ships to determine their own future. What is this Star ? Is the manager's responsibility ! Plight of this responsibility is to help people make the right choices , to maintain the correct strategic choices compass !

Practice has proved that a strong sense of responsibility to be able to cause emotional resonance , not only can inspire subordinates and employees of passion and fighting spirit, more importantly , you can also become frustrated when organizations and individuals to choose the rudder .

Collins Speaking Everlasting simply something, he said: " Our answer is : the company 's core philosophy ." In his view, " the core concept like nature of the genetic code. Genetic code change and evolution in species keep fixed , focusing on long-term company after mutation, the core concept remains the same. because have these same guidelines , the company will focus on the long term have a goal, a spirit . "

When the in-depth observation of those outstanding team , we are not difficult to find , the responsibility for them is very important , because they have a strong sense of responsibility , the organization only has a superior team ; team members because they have a strong sense of responsibility to be able to become excellent team to be able to create a miracle !

It is said that former U.S. President Harry Truman 's table arrayed with a sign that read : Responsibility to this , it stops . If we are at work, treat everything is "responsibility to this , it stops " and the courage to face the courage to take , then you will eventually gain respect , harvest success. This is what we need responsibility.

In the path of growth , and value their biggest challenge is that you can have a sense of responsibility and whether it ! Once we have chosen occupations , we should love it, love it , treat it as a fun, in order to have true happiness !

The courage to take responsibility for their own required of everyone , we do not wait for a crisis or major event before what to consider liability issues should now open the valve , resorted to all his forces to drum up momentum , always bearing in mind the share of the responsibility himself . Make a responsible staff , to create a responsible superior team.

"Responsibility to this , it stops ," this sentence, we must always keep in mind , always keep in mind the shoulders of the share of the responsibility , because only responsibility is everlasting source of power.

Wang Liang / text ( Technology Center Staff )